How it works in practice
Generic CRMs make you bend your business into their shapes. WingCaster's CRM started with real estate: contacts, viewings, offers and closings are native objects, not custom fields.
What you can do
- Run follow-ups that send themselves
Drip campaigns over email, SMS and WhatsApp trigger on a new lead, a completed viewing, an enquiry or a tag.
- Never re-ask a question
Every channel's history sits on the contact, so any teammate can pick up a conversation cold and sound informed.
- Work the right lead first
Lead scores show their working — you see why a contact ranks, not just that it does.
- Match people to properties
Saved searches with alerts keep buyers warm the moment a matching listing appears.
- Learn from outcomes
Closed transactions are captured back into analytics, so win and loss patterns become visible.
How it fits
Leads arrive pre-classified from the unified inbox, reference the listing they asked about, and close into analytics that sharpen pricing intelligence over time. Contacts, tasks and pipeline are also part of the free tier.